This article analyses the company using the swot methodology. Powered by create your own unique website with customizable templates. They are the largest seller of athletic footwear and apparel in the world. A blank swot analysis template will help you to understand your areas of strength, your drawbacks, where you can prosper with little polish and also the personal characteristics that can hinder your growth. Swot analysis of nike editable swot diagram template on. Nike designs, develops and markets high quality footwear, apparel, equipment and. Below is a description of each of these elements that should be considered when performing a swot analysis. Swot analysis templates editable templates for powerpoint. Nike swot analysis swot analysis of nike, inc strengths. This customized swot analysis of nike summarizes its strengths and weaknesses as well as its opportunities and threats. Swot analysis of nike examining the strengths, weaknesses, opportunities, and threats influencing the sportswear giants business.
It is a framework that helps you plan and think strategically by. Nike swot 2020 swot analysis of nike business strategy hub. Self analysis is really important to gain an insight on your inner qualities and negative traits. Swot analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories. So, in case its market share decreases, it can leave the company becomes vulnerable to come down. Jul 25, 2018 this customized swot analysis of nike summarizes its strengths and weaknesses as well as its opportunities and threats. Marketing strategy of nike nike marketing strategy.
Nike is a global brand that is synonymous with quality and excellence. A comparative analysis of strategies and business models of nike a comparative analysis of strategies and business. Nike swot analysis weakness though nike has varied range of sports products but still its businesss income is depends heavily on the share of footwear market it has got. Nike designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Swot is an extremely useful tool when it comes to make important decisions about your business or project for best possible results. Nike strategic analysis 7 by the end of 1989 the cross training era had begun. Get your custom research papers writing help and essay assignment help on nike topic from our qualified expert writers just place the order to get case study analysis on nikes, swot analysis on nike essays solution 247 we guaranteed you 100% plagiarism free and high quality. Apr 26, 2020 nike swot analysis nike strengths below are the strengths in the swot analysis of nike. Competitors are becoming more aggressive and creating high quality products that are taking from the profits of nike. Phil knight founder and ceo is frequently quoted as saying that business is war without bullets.
Target market nike focuses its products on are athletes. Aug 26, 2018 nike, an amercian multinational corporation, established in the year 1964, is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. A swot analysis is very useful to identify the external and internal factors that influence nike. Swot analysis s affiliation swot analysis this analysis involves an indepth investigation of the strengths, weaknesses, opportunities and threats of three major players in the smart phone industry mao, suchen, uhmin, 20. But to succeed in a competitive industry, an organization must develop an effective business plan and marketing strategy with the help of a good swot analysis. Swot analysis strengths, weaknesses, opportunities, and.
The nike swot analysis throws up some rather interesting and compelling lineup of strength for this show major. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis. It has been recognized many times by fortune magazines on 100 best companies to work for 3. The plan can be considered as a formal and organized document, in which the. Nike swot analysis sample free swot analysis from essay. There is pressure on apple to increase the price of its music download file. Jun 23, 2019 the swot analysis is a simple but comprehensive strategy for identifying not only the weaknesses and threats of an action plan but also the strengths and opportunities it makes possible. Final thoughts nike is a giant organization competing in a tough market, but its doing incredibly well. The swot analysis stands for the analysis of internal strengths and weaknesses of an operation and external opportunities and threats to the operation. Listing nikes strengths is the easiest component of a swot analysis.
A swot analysis of nike outlines how these strengths relate with the companys weaknesses, opportunities and threats. Any brand, universally popular or still new to the market, can use this swot analysis template to analyze the external and internal factors that may affect its brand authority and growth in the. Nike s strengths internal strategic factors strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. As such, it is instrument in strategy formulation and selection.
The swot analysis is a simple but comprehensive strategy for identifying not only the weaknesses and threats of an action plan but also the strengths and opportunities it makes possible. Nike had regained control of the market in both the footwear and apparel industry. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Nike, an amercian multinational corporation, established in the year 1964, is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company sponsors major sporting events including olympics and major sportsmen and teams. Swot is an analysis of possibilities, opportunities and business success. At the atlanta olympics, reebok went to the outlay of sponsoring the games. Nike, inc is listed in nyse and positioned as a us headquartered worldwide sportswear trader and supplier that. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Sportsmen are the majority consumers of nikes products. Quickly enter data and standardize your companys swot format.
Nike competes with the company like lululemon, puma, adidas, v. Lot of clarity in the format the swot is explained. Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. It has launched a new sustainability plan to take the company through to 2015. The swot analysis evaluates the strengths and opportunities that nike holds and how it strategizes itself to succeed its weaknesses and threats. Swot analysis ikeas goals of sustainability and environmental design are central to its business strategy. Here is a sample hospital swot analysis you can use as a guide when you will be making your own swot analysis. The objective of group wentworth is to find ways to increase nike s profit. Strong and innovative marketing have created a strong brand retention. But to succeed in a competitive industry, an organization must develop an effective business plan and marketing strategy with the. This was a first for the sports apparel industry to tap into another. Nike swot analysis essay example topics and well written. When people see the logo without the brand name, they will immediately be able to identify it as nike, which shows the power of the brand.
Nike also spends a lot on advertising as well as research and development. It has to make full utilization of its strengths, avail all the opportunities, make serious efforts to overcome its weakness and faces the threats with full vigor. This will combine social, environmental and economic issues. Perhaps its greatest strength lies in its slogan and the approach that it has, just do it. It helps in understanding the internal and external environment that a business undertakes its operations. Nike swot analysis nike strengths below are the strengths in the swot analysis of nike. This is a strength as the company saves money on the labor costs and the helps the company focus on design and. Swot analysis is a tool used for strate gic planning and strategic management in organiz ations.
The swot analysis is a useful methodological tool to analyze companies and arrive at a logical reasoning about where the companies stand in the strategic sense. Apple is one of the most innovative companies in the world with some fantastic products which make up its strength in the apple swot analysis. Swot analysis is a tool used for strategic planning and strategic. Swot analysis is a vital strategic planning tool that can be used by nike managers to do a situational analysis of the firm. The demand graph is shaped by variables such as the change in the fashion. The swot analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. A swot analysis of nike for 2018 check out the brands strengths, weaknesses. Jan 15, 2017 a comparative analysis of strategies and business models of nike a comparative analysis of strategies and business. With the recent launch of the bo knows commercials this could be credited with the cross training boom. Nike is one of the most widelyknown companies in the world, yet was formed as recently as 1971. Strengths experienced gluten dietitian baker graduate from ccsf culinary school owner has an mba in business marketing expertise in finance, marketing, side of the business great location. The swot analysis of apple company clearly boasts about the various strengths of the brand and how its weaknesses are far lesser then strengths. Remember, you can the refer to swot analysis below and pair it with the examples we provided to create a more comprehensive and detailed hospital swot analysis. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite.
Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout. On a new piece of flipchart paper create an action plan looking to. Top swot analysis nike quality assurance solutions. Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. A lot of nikes success has to do with the unique usefulness that goes along with. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. Was founded as an importer of japanese shoes in 1962, the founders.
Such an analysis is helpful when you trying to make yourself prepared for something big in. This customized swot analysis of nike summarizes its. Key i importance 1 not important 10 very important c compared to competitor strength 1 almost the same 10 much better weakness 1 almost the same 10 much worse l. This is a swot analysis listing the brands key strengths, weaknesses, opportunities and threats. Identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your s trengths and w eaknesses, and for examining the o pportunities and t hreats you face. In doing this, the group is to perform a thorough analysis that incorporates the uses of mckinseys 7s framework, porters five forces model, swot analysis. Once each aspect has been covered, the facilitator asks the participants to identify any links, e. Nike is the worlds largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Though nike has varied range of sports products but still its businesss income is depends heavily on the share of footwear market it has got. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Strengths the first strength of nike as a company is that is outsources all aspects of its production to overseas facilities. Competitive analysis in the marketing strategy of nike the apparel, athletic footwear and sports equipment industry are highly competitive due to the presence of a large number of local and international players. S nike swot social media analysis mar4233social media marketing michael gajardo marieaimee pou vivian gonzalez 2.
Here is an example of a swot analysis for nike, inc. Brand image a strong brand image is a key strength for any brand. Established in 1964 as blue ribbon sports, nike inc. Nike is the worlds leading brand for sports shoes and apparel having a a global presence. It concentrates and focuses primarily on producing sportswear and athletics products about. Oct 11, 2019 press release 3d printing market analysis by market players, share, swot and size forecast to 2025 published. Nike swot analysis matrix step by step weighted swot. What could a swot analysis for the company nike look. Swot analysis of nike shoes international journal of advanced. Ikea uses swot analysisto help it reach its objectives. Key i importance 1 not important 10 very important c compared to competitor strength 1 almost the same 10 much better weakness 1 almost the same 10 much worse l likelihood 1 not likely to happen 10 going to happen. You may also see why every business needs a good swot analysis. Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in china, indonesia, taiwan, thailand, india, vietnam, philippines, pakistan, and. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future.
892 1275 1054 979 1048 515 1031 85 345 107 860 1022 1415 178 1012 1321 97 240 732 875 1232 1311 437 1668 1008 342 885 936 1635 1328 282 688 499 379 1402 919 1268 816 451 911 1429